My Global Journey
Throughout my career, I have traveled the world building businesses and helping many companies open up new markets outside the U.S. Sometimes I would have a morning meeting in one country and a late afternoon meeting in another. On a few occasions, I even had three different meetings in three different countries in a single day! In all cases, I always brought a positive attitude to all my visits. I have met many fascinating people and learned a lot about what it takes to succeed in different countries. No matter my level of fatigue, I often wrote notes of my experiences, which laid the foundation for my book and online course.
I have been spearheading company expansions for 30 years and through my experiences it became clear to me that most companies have not created any type of structured process for entering new markets in different countries. Expanding without a research-based, organized plan is like playing the lottery—a lot of chances to lose and only a small chance to win. An international strategy is critical to success!
Expanding internationally should be a critical component of any serious company’s growth strategy. We now live in a single, global market and opportunities abound to sell your product or service anywhere in the world. Ignoring the international segment not only impacts your near-term revenue, but also poses a longer—term competitive threat as you are inviting new entrants into the marketplace. In order to maximize your chances of profit and success, you need a structured expansion plan.
Please fill out the form below and I will reach out to you to discuss how we can work together to help you be successful in international markets. Alternatively, my book and course provide a detailed step-by-step process for business leaders to create a successful expansion. I am happy to talk to any company about expansion.
International Business Expansion – The Book
Over the last 30 years, advances in technology, communications, and transportation have brought the world closer together. Innovations such as the Internet, jet aircraft, and wireless telephony have quickly lowered or even removed former barriers that hindered the flow of goods, capital, ideas, and people from one country to another. This process has entered a new word in our daily vocabulary: globalization. Today, international trade is no longer a luxury available to only Fortune 500 corporations. Companies of all sizes can easily take advantage of globalization and quickly become multinational organizations.
The importance of international markets will continue to grow. While the United States has the largest economy in the world, today its share of global GDP is down to 22% as other nations expand trade. And while the US GDP will continue to expand, its portion of the global economy will keep on shrinking. Over the next 20 years, we can expect the US GDP to fall to only 10 to 15% of the global economy.
The message is: the future is in international trade. By not expanding internationally, you will likely severely limit your business opportunities. For a US company, ignoring international markets means overlooking between 80% and 90% of the potential economic opportunity for growth. If you are a non US-based company focused only on your domestic market, the opportunity loss is even greater! Coupled with the increasing and more predictable global demand, the time is right for you to embrace international expansion.
By 2025, it seems likely that we will see more than 70% of successful companies with sales greater than $10 million to be multinationals with a dedicated presence in at least one other country outside their home nation. Over 50% of multinationals will have offices in at least three continents. Without a global presence, your company may end up being squeezed out of the market.
International Business Expansion: A Step-by-Step Guide to Launch Your Company Into Other Countries is intended to help you capitalize on these future opportunities. With a little bit of planning, companies of all sizes, including start-up organizations, can quickly become multinationals. As long as you are already generating revenue at home, setting up operations in foreign countries has never been easier.
- researching which markets to enter and when,
- setting clear and realistic goals that take into account the uniqueness of each market,
- evaluating various market entry options for both immediate or long-term expansion,
- financially modeling your international business, as ways of doing business differ by country, and
- growing your global business long-term so you can achieve more than just a one-time increase in revenue growth.
International Expansion – The Online Course
How can your company benefit from the global marketplace?
International markets present huge opportunities…but only to those companies with clear goals, in-depth strategies and visibility to measure performance. I’m sure you’ve heard people say things like, “There are 1.2 billion people in China and if I can only capture 1% of that market, my revenue and profitability will skyrocket.” or “With Brazil’s current growth rate, how can we not succeed by offering our product for sale in that market?”
- Enter markets without properly understanding the intricacies of their target markets
- Lack a cohesive go to market strategy for each particular country
- Are inflexible in their positioning or product features
- Don’t understand the total costs of doing business in their target markets
- Refuse to invest the proper resources needed for success
While there are many large population centers throughout the world, how can that translate into a successful business? Not all markets are created equal, and when you take into account disposable income, unique regulations, competition, distribution channels and operating costs, you may be surprised at which countries you should be targeting.
This course, International Expansion: A Blueprint for Success, will help you make intelligent decisions as you expand your business internationally. It provides a blueprint for researching markets, setting clear and realistic goals, evaluating various market entry options, modeling your international business and growing your global business long term.
As an executive and entrepreneur whose companies have consistently generated more than 50% of revenue and profitability outside of the United States, I have successfully setup sales offices, distributorships, licensing partnerships, R&D centers, joint ventures and mergers with overseas companies in Asia, Europe and Latin America. My course captures my years of learning into a concise, detailed plan to help you succeed in your international expansion. As part of this course, I also discuss many of the pitfalls to avoid when expanding internationally, because mistakes in foreign markets can be quite costly.
Since every company has its own unique circumstances, I make myself available via e-mail and phone to assist you in planning your global expansion. If global expansion is done right, your ROI can be incredible!
- Lifetime access to 29 lectures and four quizzes
- Over 3 hours of high quality content
- PC, Mac, iPhone, iPad and Android accessibility
- Certificate of Completion
- 30-day money back guarantee